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the women's collection

Our Vision

The Women’s Collection was created with the fundamental belief that educating and empowering women is the key to economic growth, political stability, and social transformation. In support of this we are operating as a For Benefit organization in line with the United Nation’s 17 Sustainable Development Goals with a focus on the Women’s Empowerment Principles. We are joining this global initiative and are committed to developing and driving cause-based campaigns that support women both locally and internationally.


Our vision is to be the top provider of financial education, financial empowerment and financial wellness for women globally.

Our Mission

Our mission is to deliver a female focused, comprehensive financial literacy and investment program designed to empower and engage women who want financial freedom and independence. We will help women gain and act on the knowledge they need to define and realize their personal and familial goals. The Women’s Collection aspires to become a trusted partner to and advocate for women who are looking to identify and act on the inherent power they possess.


In the Community

We also believe that the gift of opportunity combined with education creates a powerful stabilizing combination that permeates through generations. We are proud to partner with Opportunity International Canada to support female entrepreneurs in developing countries with financial tools and training to build businesses, support their families and positively impact their communities and commit a portion of our annual profits to this cause.

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Opportunity International Canada designs, delivers, and scales innovative solutions to transform the lives of those living in poverty through sustainable livelihoods and education. Made up of a global network of change-making organizations, they strive towards a world where everyone is afforded equal opportunity to live a life with dignity and purpose. Opportunity International seeks to make an impact that is far-reaching, holistic, and transformative for clients, their families, their communities, and their futures.

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The Women’s Collection are proud sponsors and supporters of the Girls Rep Soccer for the Dixie Soccer Club, Race for Action 100M Dash supporting Black Lives Matter and Olympia Sports Camp Foundation and the Relay for Life program by the Canadian Cancer Society.

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Tuula Jalasjaa, CFA, Int’l MBA, ICD.D

Founder, The Women’s Collection Inc.

Tuula is a financial services and wealth management senior executive with extensive experience domestically and internationally, spanning 23 years successfully managing various retail, commercial and corporate businesses for a major Canadian financial institution.

She has run several key wealth management businesses including HollisWealth, Scotia Private Investment Counsel and Institutional Investment management distribution and Scotia Asset Management U.S.

She has pioneered and led a number of the advancement of women initiatives throughout her career and is a tremendous advocate for achieving more diversity in business for women and raising the number of female leaders and board directors. She is also passionate about empowering women with their finances and financial futures with a keen focus on increasing female financial literacy rates around the globe.


She is also working with senior leaders to help shape and guide the strategic direction of wealth management in Jamaica and other Caribbean countries, including how to better serve female investors in all segments, in order to increase their financial empowerment.


Tuula holds the Chartered Financial Analyst (CFA) designation and an International MBA from the Schulich School of Business in Toronto. She has also earned the ICD designation from the Rotman School of Management Corporate Directors Program.

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